Thursday, September 09, 2004

KSNT pumps itself up

This was in this month's edition of Broadcasting and Cable Magazine:

KSNT/Topeka grew its ratings in
every newscast in July in both households and demos. The
Emmis Broadcasting NBC affiliate made the biggest gains from 6-7 am, where the station moved into first place in households, adults 25-54, and adults 18-49. Year to year, the 6-7 am hour on KSNT grew from a 2.6/18 to a 4.6/26 in households, from a 1.7/20 to a 3.7/31 among adults 25-54, and from a 1.7/27 to a 2.3/31 among adults 18-49. In mid August, KSNT expanded its morning newscast to two hours (5 am-7 am).

Jason Matisoff

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