Monday, February 21, 2005

I'm always looking for good examples to show in class. I'm sure you-all must have some. I want examples that show a) good reporting, b) good writing, c) good videography, d) good editing, e) good standups or f) all of the above.

Feature, hard news, enterprise, in-depth all are fair game. In particular, I would like entire newscasts that demonstrate the Four Keys to Winning Newscasts, below. Thank you in advance.

The Four Keys to Winning Newscasts
1. Win the Lead Story
Purpose of the lead story to draw viewers into newscast and make them watch.
If they don't "buy" lead, they'll never see anything else you've worked hard on all day!
Choose a high impact story that affects as many people as possible.
Use all resources necessary to win the story.
Don't ignore sports and weather

2. Win the Key Stories Not all stories created equal!
Use resources on the key stories that make an impact.
Make sure you take care of your key stories before assigning resources to anything else.

3. Win your Points of DifferenceT
he elements your viewers can get only from your newscast.
Elements that illustrate your storytelling personality and define your image.
Points of Difference give viewers a reason to tune in today!
What are some points of difference in local newscasts?

4. Create Memorable Moments
Make people remember your stories and your newscast.


Bad Sweeps Part III

It's the "taken for a ride" thing that I didn't get. Seems like the story just wasn't what they thought, but was still a story. Granted, it's typical sweeps stuff, but more legitimate than a lot of the stuff I've seen.


Sunday, February 20, 2005

Bad Sweeps

I don't get it. How did WPLG get "taken for a ride?" Looks like a legitimate story to me.


Bieke Answer: Maybe it's just me, but I think that anytime the words "Porn Bus" are used in a story, that smells like a shameless sweeps stunt.

Monday, February 14, 2005

Stupid Sweeps Stories

I'll post some of my favorite stupid sweeps stories I've come across for this book. Feel free to join in, but this is the early favorite for worst tease...

WPLG thought some unscrupulous men were riding around in a van
enticing women to strip down and get nasty inside a van, only to find
out the entire thing is staged. Watch Local 10 get taken for a ride by
The Porn Bus.

Sunday, February 13, 2005

Hope This Doesn't Happen to Me

From Lost Remote:

The problem with "look-lives"
Sometimes they don't look so live. Watch this blooper and think to yourself "There, but for the grace of God, go we..." WindowsMedia required.

Wednesday, February 09, 2005

Horror Stories

Do you have newsmares??? You know, nightmares about bad days at work. Well, check out some others from Lost Remote's message board, or post your own.

My favorite is the first one:
I'm outside somewhere. I see a plane falling. It crashes just a few blocks away in a ball of flames. I dial the assignment desk. It rings and rings and rings.
Finally someone picks up. They don't know who I am. I scream, "Put me on the air!" They hang up.

Repeat process.


Tuesday, February 08, 2005

Happy Sweeps

Hope the first week of sweeps is going well for all. I can't wait for more criminals and sex offender registry stories again this month.

By the way, if any of you missed the Super Bowl commercials, you can see them again online at